Media & CommunicationAgree / DisagreeIntermediateHigh Frequency

IELTS Essay: If a product is good and meets customer needs, then people will buy it and ad...

Prompt

If a product is good and meets customer needs, then people will buy it and advertising is unnecessary. To what extent do you agree or disagree?

#advertising#consumer behavior#market efficiency#information asymmetry#product quality

Ready?

Write this essay in 40 minutes

Start

✨

Band 7 → 9 — Band 7 notes good products do need awareness; Band 9 argues advertising serves information function in imperfect markets, but distinctions matter: luxury brands build status; commodity ads reduce search costs.

PRO

Essay #711 — part of the Pro library

The first 30 Task 2 essays are free. Upgrade to Pro to read this one plus the full Pro essay library.

Upgrade

Key concepts in this essay

Information asymmetry and signaling
Discovery and search costs
Brand reputation and quality assurance
Price elasticity and market efficiency
Consumer psychology and behavioral economics

Pitfalls the model essay avoids

Assuming perfect consumer information and rationality (unrealistic in real markets)
Ignoring that advertising signals quality when vertically integrated with brand reputation
Missing that advertising solves discovery problem in crowded markets

Next in Media & Communication

See all →