Media & CommunicationPositive / NegativeIntermediateMedium Frequency

IELTS Essay: An increasing number of advertisements on TV aim at children. What are the ef...

Prompt

An increasing number of advertisements on TV aim at children. What are the effects of television advertising? Should television advertising be controlled?

#children's advertising#TV commercials#marketing to kids#child protection#regulation

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Band 7 → 9 — Band 7 identifies both advertising effects and need for control; Band 9 argues targeted controls (timing slots, product categories, disclosure) are more effective than bans, and addresses underlying issue: lack of media literacy education.

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Key concepts in this essay

Developmental psychology and persuasion resistance
Commercial literacy and critical thinking
Parental gatekeeping and co-viewing
Advertising regulations for minors (existing models)
Effects research methodology and effect sizes

Pitfalls the model essay avoids

Conflating 'effects exist' with 'effects are uniformly harmful'
Ignoring parental mediation and media literacy as moderating factors
Assuming control requires bans rather than disclosure, timing restrictions, or literacy

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