Work & EmploymentTwo PartBeginnerMedium Frequency

IELTS Essay: There are different methods businesses use to increase their sales. What are ...

Prompt

There are different methods businesses use to increase their sales. What are the different ways companies use to increase sales? Which one is the most effective?

#marketing strategies#sales tactics#business growth#advertising effectiveness

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Band 7 → 9 — Band 7 lists multiple methods and ranks one; Band 9 explains why effectiveness is context-dependent and evaluates trade-offs (e.g., cost vs. reach vs. customer lifetime value).

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Key concepts in this essay

consumer psychology
pricing strategy
advertising channels
brand positioning
market segmentation

Pitfalls the model essay avoids

Listing methods without explaining HOW they increase sales (mechanism/psychology)
Choosing 'most effective' without acknowledging it depends on product, market, and audience
Giving overly broad categories instead of specific methods (e.g., 'advertising' vs. 'social media influencer partnerships')

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